Creative,
momma bear,
wellness obsessed

After 12 years in Real Estate, I craved a career that let me express my creative side. I took a leap into the beauty industry, thinking, “How hard could it be?”—and 14 years later, I laugh at how much I underestimated it. But along the way, I fell in love with the process of making women feel unstoppable through personalized hair transformations.

hey babe, i'm Sarah.

I’m a hairstylist, mom, & wellness enthusiast who’s passionate about transforming not just hair—but confidence, one strand at a time.

Specializing in seamless extensions and bespoke color, I take pride in creating styles that not only look great but feel amazing every single day. My approach is all about happy hair and scalp health, combined with custom techniques to match each client’s unique needs.

Behind the chair, I’ve witnessed firsthand how a good hair day can boost confidence, shift perspectives, and inspire boldness. It’s these moments of joy—whether it’s tears of happiness or that glowing “wow” moment—that drive everything I do.

Beyond the chair, I’m a morning person with a 5AM routine, a clean-eating advocate, and someone who doesn’t believe in “perfect balance” (but I do believe in embracing the ebbs and flows of life). My blissful moments are found with my family, somewhere in the sun.


From consultation to the final reveal, every step is tailored to fit your unique needs, lifestyle, and hair goals. I work with clients who love hand-tied weft extensions and effortless, lived-in color—typically refreshing their color 2-4 times a year while prioritizing scalp and hair health.

If that sounds like you, you’re in the right place!

I specialize in hair extensions paired with custom color design to create a low-maintenance, high-impact look that turns heads and boosts confidence.

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Sarah Gonzalez

what i offer

An overview of

"The extensions and color are better than I could have imagined!"

-Brandi

"Sarah is the BEST!"

"I’ve worn extensions for over a decade, and when I moved to SWFL from Chicago, I struggled to find a stylist I trusted—until I found Sarah. She’s the BEST! Her blending, color, and install are flawless. Sarah truly understands what I want, and I’ve never left disappointed. Plus, she’s so easy to talk to. If you’re thinking about extensions, save yourself the trouble and go to Sarah first!"

-Tanya

"Hands down the best stylist I've ever been to!"

"Hands down the best stylist I’ve ever been to! I’ve tried many “raved about” stylists, but none compare to Sarah. When considering IBE extensions, I reached out to several salons in the area, and Sarah stood out immediately. She patiently answered all my questions and concerns without hesitation. That’s when I knew she was the one!"

-Kristen

"Sarah does the most amazing work!"

"Sarah does the most amazing work! She took my thin shoulder length hair back to long and thick with a technique that makes wearing extensions virtually undetectable. They are natural, comfortable, and I can still wear my hair in multiple styles. Sarah gave me confidence that I’ve never had with my hair, and I’m grateful I found her."

-Jessica

"Sarah is fantastic!"

"Sarah is fantastic! She has great attention to detail and listens to me when discussing my extension color desires and placement. She takes great pride in her work and wants to make sure that it's top notch (which it is)! She is constantly striving for higher education in her field so that she's on top of the current trends and is only providing the best service to her clients. I feel like we've become friends that pick up where we left off every time that we see each other."

-Laura

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Specializing in seamless extensions and bespoke color, I take pride in creating styles that not only look great but feel amazing every single day.

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